SEO (Search Engine Optimization)
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
SEO features like:
Search friendly URLs, Sitemaps, Layered navigation, Product Title, Keywords, Meta tags, Meta descriptions
In regards to SEO is up to date with the latest SEO ranking factors. It provides great URL structure and meta-implementation options required for SEO, also includes analytics for tracking web visitors.